Main Line Health
At Main Line Health, the goal is to deliver more than health care, but human care as well. The team needed a campaign that highlighted how professionals at Main Line Health saw and heard each patient.
Client
Main Line Health
Year
2023-2024
Services
• Campaign Development
• Shot List Curation
• Art Direction
• Photo Retouching
Notes
Created at Material+
CD / Diana Saez
ACD / Amanda Lippert
Project Background
We developed the brand platform “Human Care” to bring forward the spirit that defines Main Line Health, not just delivering advanced medicine, but caring with empathy, respect and humanity. The insight was simple but powerful: great healthcare isn’t just about the science of treatment, but the feeling of being cared for by people who genuinely see you. This platform aligned the enterprise under a single narrative, shifting perception from hospital-based care to a lifelong partnership rooted in trust and connection.
Human Care became a flexible platform that scaled across service lines, from cardiology to maternity to behavioral health, with messaging built around real patient experiences and the everyday decisions that demonstrate compassion. Through ongoing collaboration with the internal creative team, the work has remained consistent, resonant, and embraced across the system.
Human Care Brand Shoot
The Human Care brand shoot was captured across two days in the suburbs of Philadelphia, where we could authentically capture individuals within Main Line Health’s geographic region. We spent the first day capturing our talent across lifestyle-driven moments, showing how they each have passions, aspirations and more to their lives than a diagnosis could ever take away.
On day two, we spent our time in the Main Line Health facility. Here, we captured real moments between providers and patients highlighting the empathy, attention and support between the two. Our goal was simple, but not easy, show how human care comes to life.
Since launch, the platform has not only endured but strengthened, evolving into a trusted brand identity and rallying point for staff, leadership and the communities they serve.
Direct Impact
12.9%
Increase in appointments
18.6%
Increase in requests for information
120k
Campaign landing page visits within launch period
