Trex & REI
360 Campaign
2023-2024
Senior Designer
Trex & REI Partnership Campaign
The Trex and REI partnership was an opportunity to bring a shared commitment to sustainability to life through a 360 campaign. By showing how thoughtful choices can create a positive ripple effect, the campaign highlighted a simple idea: when we make decisions that give back to the planet, Mother Nature gives back to us all.
Services
• Campaign Strategy
• Campaign Identity
• Photo/Video Captures
• Webdesign
Notes/Credits
Created at Material+
CD / Diana Saez
AD / Allyson Mathers
Project Background
For years, Trex and REI have shared a circular partnership rooted in sustainability and reducing their impact on the outdoors. In 2021, REI began donating plastic film from its retail stores to Trex, where it could be repurposed into material used to create Trex composite decking.
In 2023, that partnership came full circle. When the wooden platforms at REI’s outdoor camping experiences began to deteriorate, REI saw an opportunity to replace them with something more sustainable: Trex decking made, in part, from the same recycled plastic their stores had helped collect.
Our goal was to create and capture a campaign that could tell a larger story about two brands. A campaign united by a shared sense of responsibility to Mother Nature.
REI brought people outside while Trex brought nature closer. Together, the two believed that change was possible if we could just tap into what is in our better nature.
A Circular Partnership
1.4
Million pounds of plastic film recycled from the partnership
500
Gallons of stain saved each year by choosing Trex
700
Pieces of REI plastic film diverted from landfills
Photography was organized by the 4 steps of the process – Recycling, Installation, Camp Set up and Camp Experience.
The camp experience was captured in Bryce Canyon with a full REI team and camp crew. Over 3 long days and nights we captured interviews, camping memories, product highlights and enjoyed a s’more…or two.
The campaign art direction was a direct nod to the cyclical nature of the partnership. A gradient of two brand colors were used throughout collateral and photography to represent the circular nature of recycling and making sustainable choices.
The merging of Trex and REI’s brand typography was used to present a clean, modern and tech-forward nod with the sans serif headlines and organic, friendly serif body copy.
In Our Better Nature.
The landing page for this partnership had a tough job to do. It needed to unpack the 2 brand’s shared sustainability messages, give context to the partnership, house the campaign video AND offer shoppable moments for Trex decking. Sounds easy, right?
We maintained current web module layouts from the current Trex site for an easy dev handoff and moved forward with fluidly weaving in partnership details with natural shoppable moments.
All in a week's work
