Fahlgren Mortine Rebrand
Fahlgren Mortine’s 2020 brand refresh was as much a shift internally as it was externally. After years of acquisitions, expansions and growth - the brand was overdue for an identity that felt right.
Client
Fahlgren Mortine
Year
2020
Services
• Brand Identity Design
• Promotional Design
• Website Design
• Email Template Design
• Social Template Design
• Iconography Library Design
Notes
Created at Fahlgren Mortine
CD / Jess Young
Dare to do good work
The refresh at its core is a simplification of the visual elements Fahlgren has become known for but uses the elements in a more intentional manner. The color scheme was simplified from nine shades to four main swatches, the fonts were updated to reflect a more modern but professional aesthetic and the website was completely re-wired and re-designed.
A consistent arch graphic ties together print, digital and web pieces as it too is a simplified visual piece pulled from the new logo. When grouped together, the individual arch pieces form an aperture to reflect the agency’s ability to view problems, tactics and work in a different light compared to others in the industry.
