Bed Bath & Beyond Digital Catalog

The goal of the new Bed Bath & Beyond digital platform was aimed at easing the wedding registry experience for couples, while also acting as a digital look book and guide. The experience is made up of editorial lifestyle imagery that’s directly shoppable, insightful quizzes and tips and buying guides that help educate couples on product functions makes and models and additional category suggestions.   

SERVICES

• Digital product conception and strategy

• Storytelling Conception

• Photography Art Direction

• Digital experience wireframing and execution

CREDIT

• Creative Direction / Jess Young

• Lead Art Direction / Alisia Mitzel 

• Supporting Art Direction / Katie Reese
• Copywriting / Steph Subel